Strategy+ advised one of the world’s premier biopharmaceutical companies Pfizer (NYSE: PFE) on a joint venture with GlaxoSmithKline plc (NYSE:GSK) to create a premier global consumer healthcare company with robust iconic brands. Under the transaction, Pfizer contributed its consumer healthcare business to GlaxoSmithKline’s existing consumer healthcare business. The agreement was announced December 18, 2018. The Joint Venture was valued at $16 Billion.