Strategy+ Advises Securian on Divestiture to Cetera Financial Group

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Strategy+ originated and advised Securian on the sale of its Retail Wealth Business to Cetera Financial Group.

Strategy+ advised mutual holding company Securian Financial on the sale of its Retail Wealth Business to one of America’s largest networks of financial professionals, Cetera Financial Group. The definitive agreement was announced January 25, 2023. Financial terms were not disclosed. Securian Financial Retail Wealth Business includes more than 1,000 financial professionals across more than 30 independent firms, representing $47.4B in AUA and $24.8B in AUM.

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